FR-CA
FR-FRDestination Rennes offers guided tours of Bécherel all year round
A seasonal tourism offer
Destination Rennes manages Bécherel's tourist attractions and offers guided tours of the town. Tourist guides are sent out to the area according to a pre-established schedule. But Bécherel receives tourists all year round.
So how can we offer our visitors a service similar to that provided by the guides, outside the tour dates?
A 24/7 visitor service
The tourist office has come up with the idea of supporting its teams by proposing a touristic itinerary that unfolds throughout the city. Signs enhanced with QR codes and NFC chips are installed near tourist attractions to capture visitors' attention.
When they scan or activate the chip, they have access to fun content devised by the Destination Rennes team. Each station invites visitors to look around and search for clues to answer quizzes. These include the Jardin de Thabor, the city's highest point; the 16th-century spinning mill house; and the base of the medieval castle keep, which has now disappeared.
Scan or click the code to see a sample
More about this project
Destination Rennes accompagne les visiteurs de la commune de Bécherel
View use case
Destination Rennes met en valeur un marché vieux de 400 ans grâce au numérique
View use caseDiscover our other articles
La Courgerie trains its employees digitally
Le Mans Honours its Finest
A virtual Santa Claus at the Complexe Desjardins
The Montérégie Region and Garde-Manger du Québec Promote Producers
A New Look for Tourisme Rivière-du-Loup
Of course Le Mans Uses Technology to Provide Information about a Temporary Event
A leisurely stroll with Les Fouines du Plateau
Le Saisonnier creates involvement
Le Saisonnier offers a digital promotion for its offers
Culture Trois-Rivières guides visitors on its route with ground signage
A 100% web magazine designed by Tourisme Vallée-du-Richelieu
The Commission des droits de la personne et de la jeunesse draws attention to details in a work of art
The Accordion Museum simplifies its process during the Montmagny International Accordion Festival
Promotion Saguenay offers a digital welcome to cruise ship passengers
A point of interest contains multiple activities
Culture Trois-Rivières shares its first experience with MySmartJourney
Culture Trois-Rivières deploys self-guided audio tours
Laval's Cosmodôme promotes a digital activity
La Courgerie offers a scarecrow hunt for children
Launch of a new literary circuit by Culture Lanaudière
Fugitives! between physical and virtual exhibitions
Tourisme Rivière-du-Loup Extends Its Reach to the Entire Region
La Route des Navigateurs accompanies travellers in their discovery of tourist attractions
Culture Trois-Rivières uses the Combination: a simple and fast feature
Destination Rennes offers guided tours of Bécherel all year round
The Vanier Museopark's unusual Sugar Calendar
Tourisme Vallée-du-Richelieu plays the role of connector between the collaborators of the territory
Tablet gossips at La Courgerie
The Cosmodôme de Laval enhances the content of its permanent exhibition
A tourist circuit deployed across 13 municipalities in the Vallée-du-Richelieu
Le Saisonnier animates its spaces
Using displays to conceal information with Culture Trois-Rivières
The pleasure of (re)discovering Plateau Mont-Royal with The Fouines of the Plateau
Innovation at the Complexe Desjardins
The Saint-Sulpice digitizes important information
La Courgerie accompanies its customers to their homes
Vallée-du-Richelieu enhances its content through the use of the "random" function
Le Mans Upgrades and Modernizes its Commemorative Plaques
The Fouines du Plateau: A Family Activity, a Shared Experience
Culture Trois-Rivières begins its journey with a well-visible starting point
Culture Trois-Rivières proposes a new edition of the Halloween rally
The 'Circuit du Paysan' offers gamification of its route
The Accordion Museum uses digital technology to accompany its visitors
The Bestiary of the Route du Richelieu
Add a digital quiz to an exhibition with the Cosmodôme de Laval
The Complexe Desjardins offers interactive exhibitions
The Bioparc de la Gaspésie offers its visitors evolving content
Le Mans highlights its history
Laval's Cosmodôme recruits thanks to digital technology
Vanier Museopark offers a digital authors' trail
Highlighting the merchants of the Complexe Desjardins
Deploying rallies across the territory of Vallée-du-Richelieu
Of course Le Mans Takes a Multi-Pronged Approach to Maximize Visibility
Accessibility at the heart of Quebec City airport's digital system
The Accordion Museum enhances an exhibition through digital means
Destination Rennes uses digital technology to showcase a 400-year-old market
Tourisme Rivière-du-Loup Switches from Mobile App to Web App
The Bioparc accompanies its visitors in queues
Commission des droits de la personne et de la jeunesse adds multimedia to classic exhibition
Événements Attractions Québec (EAQ) promotes its team with QR codes
Shared management of several tourist sites by Culture Trois-Rivières
During the pandemic, Culture Trois-Rivières offers contactless youth activities
Enhancing a physical experience through the addition of digital elements
Tourisme Rivière-du-Loup’s Mystery Adventure Tour
The Cosmodôme de Laval supports its queuing customers
Digital Technology Gets the Word Out for Virées gourmandes de la Montérégie
Seven generations of La Courgerie
La Route des Navigateurs: the fruit of a shared platform
Taking the Virées gourmandes de la Montérégie Food Tour from Physical to Digital
Tourisme Rivière-du-Loup Talks about the Platform
The Commission des droits de la personne et de la jeunesse produces a traveling exhibition
Introducing other producers through digital means
Le Saisonnier launches a holiday rally
La Courgerie helps visitors choose their squash
Bioparc adapts its Festi-Oiseaux thanks to Data
Musée Maritime du Québec Gives Thought to People Waiting in Line
Musée Maritime du Québec Podcasts its Riverside Experience
A easily modifiable physical tourist route in the Vallée-du-Richelieu
The Accordion Museum offers basic lessons
Musée Maritime du Québec Now Offers Paid, Code-Access Content
Searching for clues with family at the Pulperie de Chicoutimi
The Pulperie de Chicoutimi offers a new interactive exhibition
Destination Rennes accompanies visitors to the commune of Bécherel
Signage at Le Mans catches the eye
Musée Maritime du Québec Turns its Photo Booth into a digital Selfie Booth
Musée Maritime du Québec and the Ernest Lapointe
La Route des Navigateurs improves with digital technology
Musée Maritime du Québec Takes a Seasonal Approach to the Visitor Experience
Le Mans Introduces an Interactive Walking Tour
Quebec City airport uses digital technology to support its passengers
Quebec City airport in constant innovation
The Ecomuseum Zoo Uses MySmartJourney to Enrich the Visitor Experience
Bioparc de la Gaspésie takes part in Festi-Oiseaux with a digital quiz
Tourisme Rivière-du-Loup Invites You on a Walk Around Town
Québec City airport showcases its spaces
Joining forces during the pandemic with Les Fouines du Plateau
Promoting the Route des Navigateurs
Culture Trois-Rivières revisits its Halloween journey
The Accordion Museum brings music into the classrooms
